Let’s face it: if you have a business, you need to get the word out. The more people who know about your work, the more business you get. There is only one to accomplish this effect: advertising. We see all kinds of advertising every day: commercials, billboards, large pictures on the sides of busses – the list goes on. Big companies can afford the means to have large ads but at an outrageous cost.
Do you want a billboard to advertise your business? If so, you should be prepared to fork out up to $3000 per month (depending on the size and location)! Not everybody has that kind of money or the guarantee that the right people will even see their ad. Do not worry! Media campaigns just got a whole lot easier, and you can do it without breaking the bank.
Forget a billboard for $3000 a month. How about cutting that figure to $300? Here are a handful of creative, inexpensive ways to get your business advertising rolling:
Facebook – Not everybody realizes how useful Facebook is for your online campaign. According to analysts online, Facebook is one of the best websites today for advertising. For as little as $10 per day, your business can become a banner ad on the world’s most popular social networking website. This is business advertising in a cinch! So get creative and illustrate a banner, because your business will get a lot of attention through Facebook ads.
Google AdWords -The good people at Google realize that many businesses are trying to get their name out on the search engine, which means competition for a lot of people. That is why they offer AdWords, an online software that will direct online traffic to your website through advertising. For as little as $20 per day, this search engine giant will put your company on its shoulders, bringing more visitors, and more business for you.
LinkedIn Ads – LinkedIn is a newer face to the social networking scene, but a perfect one if you are looking to get business executive attention. Unlike Facebook and Twitter, LinkedIn is used mainly for job hunting and marketing – a perfect place for ads. Thanks to the wide range of search options on the website, you can customize your ads to specifically cater to certain groups. These can be prospective customers, employees, or even big bosses who may want to partner up with your business. It is a resource you should definitely seize.